TAG HEUER - BEHIND THE SCENE
The Tag Heuer elves are back for this season 2023, two years after we brought them to life (see our two previous Christmas campaigns here in 2021 and here in 2022).
This year, we turn the spotlight on Hollywood cinema, in the exciting world of film studios, and take a peek behind the scenes. In a race against the clock, we jump from one movie set to another, where the monumental Tag Heuer watches are staged to recreate mythical scenes of genre cinema.
This year, we turn the spotlight on Hollywood cinema, in the exciting world of film studios, and take a peek behind the scenes. In a race against the clock, we jump from one movie set to another, where the monumental Tag Heuer watches are staged to recreate mythical scenes of genre cinema.
Car chases, bank heists, 50s musicals and other superhero references.
See below a quite fitly assembled behind-the-scene, explaining a bit more about how we created this.
See below a quite fitly assembled behind-the-scene, explaining a bit more about how we created this.
RESEARCH
BEHIND THE SCENES
ADAPTATIONS
CREDITS
DIRECTION & CONCEPT NICOLAS LEFAUCHEUX
PRODUCTION MANAGEMENT ANTONIA POUX
PRE-PRODUCTION NICOLAS LEFAUCHEUX, HUGO LEICK & GARNAMATAC
3D ANIMATION GARNAMATAC
MUSIC & SOUND DESIGN (MAIN FILM) ARNAUD TOULON
MUSIC & SOUND DESIGN (SOCIAL MEDIA) ALEXANDER MASLYUK
PRODUCTION MANAGEMENT ANTONIA POUX
PRE-PRODUCTION NICOLAS LEFAUCHEUX, HUGO LEICK & GARNAMATAC
3D ANIMATION GARNAMATAC
MUSIC & SOUND DESIGN (MAIN FILM) ARNAUD TOULON
MUSIC & SOUND DESIGN (SOCIAL MEDIA) ALEXANDER MASLYUK